WinField needed to capture the attention of farmers with their AnswerPlot program. But getting farmers to learn more about test plot information sessions can be a dry subject. So we set out to create an integrated campaign where the executions were smart, surprising and even a little challenging. To cap off the campaign, we headed to Iowa to help install two 22-foot tall murals in a cornfield by the interstate just outside of a national sales conference where they’d be sure to be seen.