Dairy Queen wasn’t just a partner of the summer’s biggest movie, they were a major plot point. So to celebrate the release of Marvel’s Guardians of the Galaxy 2, we sent one thousand very lucky DQ fans on an adventure of their own. Their mission? Find the last remaining cassette player in the galaxy and listen to our mixtape filled with exclusive soft-serve-inspired tracks to discover what amazing prize they had won.

But we didn’t stop there. Along with all of the tv spots and in-store promotions you might expect, we also created a Facebook Canvas ad that took viewers on a Brookie blasting ride across the galaxy. When it was all done, we’d gathered 39 million earned impressions and sold over six million Guardians of the Galaxy-themed Blizzard Treats.