Answer Plot Knowledge Events
An integrated campaign featuring outdoor, print, and direct mail to get farmers to learn more about our test plot information sessions. It can be a dry subject, so we tried to have fun with each execution. To cap off the campaign, we headed to Iowa to help install the two 22-foot tall murals in a cornfield by the interstate.
Note: If you're planning on installing giant, hand-painted farmers in an Iowa cornfield, don't do it on a 105 degree day in July.