A familiar family with years of tails to share.

Meet the Barkleys – a typical American sitcom family with 2.5 kids, lengthy commutes, and road trips with the occasional gas station pit stop.

They just happen to be golden retrievers.

This iconic Subaru campaign for Puppy Bowl made an immediate impact with coverage in Adweek (Ad of the Day), Agency Spy, Business Insider, and the Communication Arts Advertising Annual. Since then, the beloved family has made an annual appearance in new ads for over a decade, becoming the longest running reoccurring ad characters in the history of the iconic brand.