Stout Seat Swap
Mobil 1

Drifting into a NASCAR driver’s heart.

When NASCAR driver John Hunter Nemechek made an Instagram comment asking when he could drive the 1966 Mobil 1 Toyota Stout, he had no idea what he’d started. The team immediately got to work planning a surprise with drift legend Ryan Tuerck to take place during NASCAR media days.

John Hunter showed up to the track to film content about his newest paint scheme, instead we handed him a helmet and set him loose in the 650hp beast. Over ten million fans later watched it all play out in an Instagram reel, returning the idea to where it all began.

  • CLIENT
    Mobil 1

    AGENCY
    Martin WIlliams / BBDO MW

    ASSOCIATE CREATIVE DIRECTOR – AD
    Madesyn Winslow

    ASSOCIATE CREATIVE DIRECTOR – AD
    Sam Johnsrud

    ASSOCIATE CREATIVE DIRECTOR – CW
    Jacob Guenther

    EXECUTIVE CREATIVE DIRECTOR
    Matt Pruett

    CHIEF CREATIVE OFFICER
    Brock Davis

    DIRECTOR
    Fridman Sisters, Stink Films

    PHOTOGRAPHER
    Lacey Criswell