As the first General Mills Brand to appear on TikTok, Gushers had to come correct with content that felt real, relatable to the audience, and custom created for the platform. We knew that teens don’t want to be told what to buy. So we created content that didn’t look or feel like ads.

With limited time and budget, we created 12 very different videos to announce the brand’s arrival in a big, fun way. In just four weeks, the videos had over 12 million organic views and helped the brand go from zero to nearly 100,000 followers.