With bragging rights on the line, gamers showed up – for hundreds of thousands of hours.

For the Legend vs Leaderboard campaign for Mobil 1 and Forza Motorsport, we worked with five racing champions from some of the greatest series in the world including Formula 1, NASCAR, and IndyCar to post verified times in the game on a fully-branded Mobil 1 track. Then we challenged the world to take them on under the exact same settings with prizes – and bragging rights – on the line.

Across the events, fans spent 365,000 hours racing for their best time on the Mobil 1 track in over 2.5 Million races totaling over 1.9 Million virtual miles. The campaign also grabbed headlines along the way as well as recognition from The One Show, the Art Director's Club, the Webby Awards, and the Clio Awards.