An important reminder adorably served in choir robes.

According to the Pew Research Center, nearly 50% of American workers don’t take all of their paid time off each year. That’s time they’ve earned which they’re not using. Which feels like an incredible waste.

So, we enlisted a children’s choir to urge parents to take just one day of that paid vacation for a “Summer Skip Day” – a chance to hang out with their kids and grab a free Blizzard Treat from DQ while they’re at it.

Adweek got the message. I can only hope the reporter who wrote the story remembered to check their PTO balance.