Enjoy the world's worst freshman orientation.

Everyone has a bad roommate story from college. After living with each the Big 10 mascots in this campaign, Sasquatch has lots of bad roommate stories.

For this partnership between Jack Link’s and the Big 10 Network, we shot eight ads on a single one-hundred-degree July day in a college dorm with no air conditioning outside of Chicago. If you’re thinking of doing something similar, be sure to bring plenty of ice packs, Gatorade, and fans for the mascots.

After everyone cooled down, the effort really paid off. We helped sell lots of beef jerky and the team at Adweek seemed to enjoy the work – sharing all eight spots in their coverage.